We’ve launched Lens, a free marketing audit that shows how your business is found everywhere your customers are looking. It was built in-house by our own SEO and web team, and it’s the first thing you’ll see on our brand new website, localeyes.co.uk.
In about a minute, Lens checks how visible you are across Google, Google Maps, AI assistants such as ChatGPT, paid search, social media and your own website. Then it tells you, in plain English, what to fix first.
The way customers find you has changed
A Google search is still part of it. But people now check Google Maps, scroll social media and, more and more, ask AI assistants such as ChatGPT for a recommendation.
Most free website checkers haven’t caught up. They only look at your website, run a quick technical scan and hand back a score and a list of jargon. That tells you very little about whether customers can actually find you.
What Lens checks
Lens looks beyond your website to how your business is actually found. In about a minute, it audits six channels:
- Search engine visibility: how you show up when people search on Google
- Local search on Google Maps: whether you rank locally when someone nearby is looking
- AI assistants: whether tools such as ChatGPT and Google’s AI answers recommend you
- Paid search: including whether competitors are advertising against you
- Social media: how your business shows up on social
- Website performance: how your own website is performing
Each channel is scored out of 100, alongside an overall Lens score, so you can see at a glance where you’re strong and where you’re missing out.
Plain English, with what to fix first
There’s no page of technical jargon to decode. Lens explains its findings in plain English, with what to fix first, so you know exactly where to start.
Then we talk you through it
Once your report is ready, one of our digital consultants talks you through it properly. There’s no obligation and no hard sell. The aim is simply to give you a clear picture of where you stand.
Our team brings together specialists across websites, SEO, paid search, social, newsbrand advertising, creative and event sponsorship, including the people many of you will know from MNA Digital and Connect Local. So whatever your report flags, there’s someone who knows that channel inside out.
Why we built it
“Ask most business owners how customers find them and they’ll say Google. Ask whether ChatGPT recommends them, whether they show up on Maps, or whether a competitor is advertising against them, and most won’t know. That’s what Lens is for. It takes a minute, it covers everywhere people are actually looking, and it tells you in plain English what to fix first. Then one of our consultants talks you through it properly. We built it ourselves because a page of technical jargon doesn’t help anyone run their business.”
Morgan Stevenson, Chief Growth Officer, Iconic Media Group
A new home for Localeyes
Lens leads our new website, which replaces our holding page with our full service offer. This is just the start. Over the coming months we’ll keep adding to it, with our complete product range and pages for specific sectors and local areas.
Localeyes is backed by more than 130 heritage local news brands across the UK and Ireland. Together they generate 130.6 million average monthly page views and reach 41.3 million social followers, and our marketing services are rated 4.9 out of 5.
Run your free Lens audit
It takes about a minute, and it costs nothing. Find out how customers really find your business, and what to fix first.
